My Projects
My academic and hands-on marketing projects have allowed me to develop skills in market research, social media strategy, and brand development across various industries.
Google Paid Search Ad Campaign
I developed and optimized Google Search Ads to promote the University of San Diego’s Hahn School of Nursing, targeting bachelor’s degree holders and career changers. The campaign included keyword research, Google Trends analysis, and iterative ad adjustments across three testing rounds.
Keeks Sweets Social Media Strategy and Campaign Project
I developed a social media strategy to enhance brand visibility and engagement for Keeks Sweets, a small nut-free bakery. I proposed innovative content and engagement strategies and designed a one-week social media campaign to increase audience interaction and drive brand awareness.
Topicals Social Media Marketing Strategy Project
I created a social media strategy to strengthen Topicals’ brand presence and growth. This included conducting platform audits, analyzing the company’s strengths and weaknesses, and delivering four innovative campaign concepts: influencer partnerships, a mental health advocacy initiative, promotional content, and branded trips.
Netflix Research Project on Engaging Gen Z
I conducted an extensive marketing research project analyzing Netflix’s appeal to Gen Z following its password-sharing policy changes. I explored potential marketing strategies such as student discounts, platform partnerships, and interactive features. I also collected and analyzed survey data from 50 Gen Z respondents to provide insights for improving engagement.
Global Marketing Plan for Tesla’s Expansion into India
I performed a detailed market analysis to identify opportunities for Tesla’s expansion into India. I developed strategic recommendations and a comprehensive marketing plan tailored to the unique market dynamics and consumer preferences of the region.
Website Development
I created a personal website using Wix that showcases my brand identity, content strategy, and digital marketing skills. The site includes an active blog, SEO features like title tags and meta descriptions, and an email marketing campaign to support ongoing engagement.
