Paulina Garza
About Me.
As a recent graduate in Marketing and Finance from the University of San Diego currently working as an Influencer Marketing Specialist, I have built hands-on experience managing affiliate programs, influencer partnerships, and social media campaigns. I have coordinated paid and gifted creator collaborations, product seeding initiatives, affiliate operations, campaign tracking, and performance reporting while working closely with creators and cross-functional teams to support brand growth and engagement.
I am passionate about building communities, digital storytelling, and understanding how audiences connect with brands in the ever-evolving social media landscape. With a strong combination of creativity, organization, relationship-building, and analytical skills, I am excited to continue growing within influencer and brand marketing while helping brands build authentic and engaged communities.
Education
2021 - 2025
University of San Diego,
Knauss School of Business
I recently graduated from the University of San Diego with a Bachelors of Business Administration in Marketing and Finance, earning Cum Laude distinction and departmental honors.
My time at USD was an amazing experience that I’m incredibly grateful for, from the supportive faculty and challenging coursework to the opportunity to study abroad in Madrid, which broadened my perspective both personally and professionally.